Länkar som grammatiska byggstenar

Gerry McGovern om länkar som grammatik:

Look at your web sentences again. Delete the first half and then turn the second half into a link. Focus on what your customers need to do, not on what you need to tell them. Web content is not composed of sentences into which links are imbedded. It is composed of links alone or links that are supported by the toughest, leanest sentences possible. Build from the link, not from the sentence.

Alltså: Skriv kortare. Länka istället.